Introducing the 25 Digital Age Trends
The ten Action Principles, working in combination with 25 macro-level trends, are creating and influencing the future of the Digital Age. As you go through the trends, some may appear so obvious you...
View ArticleTrend 2: Internet Always On
Continual connectivity to the Internet is increasingly taken for granted and relied upon. This 24.7 bit flow to more people with more devices anywhere is encouraging more users to expect fast responses...
View ArticleTrend 3: More 24.7 On Demand
Consumers increasingly expect that suppliers will provide content, products and services when, how, where and as the consumer wants them. Content is being consumed as needed with Just In Time real time...
View ArticleTrend 4: Increasingly Faster Speeds of Transactions
Instantaneous transactions become the norm when business actions and reactions are done at hyper speed online. The types of transactions vary but instant transactions need to be surrounded by good...
View ArticleTrend 5: Increasingly Faster Wireless Networks
High speed wireless networks give us high speed mobility local, regionally and globally. For most of us, it is just a matter of time… How and when will you use it? Gone are the days when we needed to...
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Trend 6: Increasingly Smarter Mobile Devices
Moore’s Law in action is giving us smarter, faster and cheaper mobile devices that are becoming smaller but with larger capacity. This means we can be connected and do better business whenever,...
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Trend 7: Increasing Convergence
Converging of devices, systems and content means we now enjoy an interactive multimedia Internet & web with TV, radio, phone, text, audio, video and augmented reality offering benefits for users...
View ArticleTrend 8: More Technical Connectivity
There is an increasing integration of networks, systems, applications, databases, devices, authorizations & access codes. Almost anything electronic can be connected online which brings new...
View ArticleTrend 11: Increasing Corporate Ecosystems
Businesses are increasingly interlinking online as manufacturers, suppliers, vendors, customers and affiliates learn to collaborate for mutual profit. To be successful, collaboration requires value...
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Trend 12: Increasing Disintermediation
Middle-men continue to be redefined as they search for better ways to add more value with less cost, less friction, operate at higher speed and with greater efficiency. Intermediaries must add value...
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Trend 13: Increasing Transformation from Atoms to Bits
Digital products can be accessed and delivered immediately and digital processes lead to enhancements and often automation. Producers use less atoms and end users can pay to convert bits to atoms if...
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Trend 14: Increasing Mass Customization
More customers can get exactly what they need and want as new technology allows products and services to be sold on a mass scale but cleverly custom-built and individually tailor-made. Production...
View ArticleTrend 17: Increasing 1 to 1 Marketing
Marketing is moving from the mass to the individual, with more accountability and micro-targeting based on the actions, responses and behaviors of users. Relationships still matter, and many businesses...
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Trend 19: The Changing Relevance of Physical Location
Your physical location is increasingly LESS relevant to you but MORE relevant to others. Connected businesses and people can operate from anywhere, but businesses selling physical products want to know...
View ArticleTrend 22: Increasing Importance of Trusted Brands
Trust is an increasingly critical component of a brand’s success. Trust needs to be earned, can take time to create, but be destroyed globally within days. The age of a brand is increasingly irrelevant...
View ArticleGlimpses of the future?
What could the future look like? Here’s a video from Corning called “A Day made of Glass”. It goes for a bit over 5 mins, and is a promo for Corning, but it is well worth a look at some on-trend...
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Is social media relevant in B2B marketing?
This morning James asked me the following question… and after writing my reply, I thought this was worth sharing as a post – and to get your thoughts on it too. The Question: Do you think being...
View ArticleIt’s worth remembering that your customers are struggling humans
A key to business success is to find out what people want to do but are struggling to do and make it easy for them to do it. You can use technology to help, but you can get lots of grief if you let...
View ArticleAre you in the business of Dream Support?
Wondering how your business can use online systems and social media? Here’s a great video from Barry Judge, the Chief Marketing Officer at Best Buy in the USA. As Barry says in the video, his industry...
View ArticleHow many retail stores will get flattened in the digital tsunami?
The trends of the digital age are finally getting noticed by many slow-to-move retail shops who thought they had a nice safe captive local market of customers. Now new online stores are challenging...
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